Google
Glass, the futuristic, augmented reality-enhanced eyewear device the
tech giant is developing, made its first appearance at Diane von Furstenberg's S/S 2013 show.
Photos were taken with the device backstage and shared to DVF's Google+ Page ahead of and during the show. A short film compiled from video taken with glasses worn by models, Furstenberg and members of her team was released three days afterward.
Tweets about the DVF show were up 160% from last season, making her the third most-talked about designer on Twitter during Fashion Week, according to third-party data from Whispr Group.
Photos were taken with the device backstage and shared to DVF's Google+ Page ahead of and during the show. A short film compiled from video taken with glasses worn by models, Furstenberg and members of her team was released three days afterward.
Tweets about the DVF show were up 160% from last season, making her the third most-talked about designer on Twitter during Fashion Week, according to third-party data from Whispr Group.
Rebecca
Minkoff closed her show with the Stelle Jungle Green Audio Clutch,
which cross-functions as a wireless stereo that can be controlled by any
bluetooth-enabled device, like your iPhone, within 33 feet. It will go
on sale this spring.
HTC also debuted a smartphone designed in collaboration with Cushine et Ochs, which will not go on sale.
HTC also debuted a smartphone designed in collaboration with Cushine et Ochs, which will not go on sale.
Carlos Campos, Christian Cota, Timo Weiland and Suzanne Rae
partnered with voting design platform CutOnYourBias in the month leading up to Fashion Week. Designers submitted sketches of a range of men’s and women’s garments, and fans were invited to vote for their favorites.
Those that received the most votes in each category were then produced and shown in their respective collections. The winners looks were announced on cutonyourbias.com and through Instagram as they came down the runway.
partnered with voting design platform CutOnYourBias in the month leading up to Fashion Week. Designers submitted sketches of a range of men’s and women’s garments, and fans were invited to vote for their favorites.
Those that received the most votes in each category were then produced and shown in their respective collections. The winners looks were announced on cutonyourbias.com and through Instagram as they came down the runway.
Fashion discovery platform Lyst and Teen Vogue beauty director Eva Chen hosted backstage Google Hangouts on startup Lyst’s Google+ page
before Rebecca Minkoff’s and Tibi's shows at Lincoln Center. Those
invited into the Hangout were able to pose questions to the designers.
The video and audio quality was poor, but it was a nice use of the medium.
The video and audio quality was poor, but it was a nice use of the medium.
Oscar de la Renta and Marc Jacobs offered twists on the standard video livestream for their shows.
Oscar de la Renta's livestream began two hours before the show. Users could view four cameras simultaneously to watch the action in hair and makeup, on the runway, in the PR office and at the venue entrance.
Marc Jacobs's show was hosted by fashion blogger and humorist Leandra Medine of The Man Repeller, and also included pre-show content.
Oscar de la Renta's livestream began two hours before the show. Users could view four cameras simultaneously to watch the action in hair and makeup, on the runway, in the PR office and at the venue entrance.
Marc Jacobs's show was hosted by fashion blogger and humorist Leandra Medine of The Man Repeller, and also included pre-show content.
Taken from: http://mashable.com/
